On October 6, 2009 representatives from NMC’s virtual world building team gave a tour of a project that they created for the University of Washington’s Psychology department. The goal of this project was to recreate a real-life experiment space using a virtual environment. The real-life experiment seeks to evaluate people’s responses to office and classroom environments that are decorated in a stereotypical computer “geek” way (e.g. Star Trek posters) versus more neutrally decorated rooms. The research team is specifically looking at how long people spend and interact with objects in a room and if there are any gender differences.
The tour began with an explanation of how the subjects of the experiment were trained in how to navigate through the Second Life environment. A maze was created that tested a user’s ability to navigate through the space, once a user was able to successfully complete the maze three times they were thought to have mastered the necessary skills needed to continue with the study. The hosts of the tour then explained how objects were quickly rezzed so that rooms can be quickly changed into tech-geek or genre neutral. They made an important point of noting that Second Life is not a photo-realistic environment and that the goal of this project was to make the environment as realistic as possible in the placement of items that were identical to the real-life conditions but not to reach the same level of graphic realism.
When subjects enter the experiment rooms in Second Life using their avatars a sensor is used to detect what direction they were facing, this information is then emailed to a specific account for data collection.

Is Second Life even suitable for this kind of research? The research team found that results from the Second Life experiment were very similar to real-life results. What does this mean for researchers? Using a virtual world such as Second Life allows researchers to conserve resources in both finding and building out real-life spaces which costs money and time.
For more information visits the description of this build available on the NMC web site at: http://sl.nmc.org/2009/10/06/october-vwex/
An article on this study can be accessed at: http://scicom.ucsc.edu/SciNotes/0901/pages/geeks/geeks.html
Story also appears on http://epirate.shu.edu/
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